If your purpose is to attract attention to your business,one of the most effective and cost-efficient methods is using customized outdoor sign for business advertising. Outdoor signs invite customers passing by the street,indicate where your premises are,and show what your business does. Custom signs are great marketing tool!
TheInternational Sign Associationadvices that outdoor signs should communicate what you are selling or what service you are offering. These signs should be able to attract new customers,brand your business,and create impulse sales. Well-designed outdoor signs reach their target markets and stand out to consumers. For example,an outdoor sign that consumers pass every day as they travel to and from work or school will be noticed and remembered.
To give you an idea of what the most popular and effective outdoor business signs are,and help you communicate better with your sign company the next time you talk to them,read on!
Â Pylon signsare big and tall signs meant to be seen from a distance. Hotels,gas stations,and restaurants along a highway or freeway frequently use these. These signs can advertise a single business or several businesses. Pylon signs are common in shopping centers to prominently advertise the businesses within.
Â Pole signsare just that,a sign on a single pole. They are used in the same ways pylon signs are but usually have only one company listed. Some pole signs have a secondary section for changeable-copy letters to advertise special promotions.
Â Monument signshave a low profile. They can be made of a variety of materials such as concrete,brick,wood,or high-density foam. These signs are typically placed at the entrance to a parking lot or the entrance to a building. They may have one company name on them or list all tenants in the complex.
Â Directional signsprovide information on where to find businesses within a business complex and are usually meant to be viewed from a vehicle and by pedestrians. This sign offers convenience for every customer looking for a specific office/area within a business complex.
Â Wall signstell your customers who you are and where you are. They come in a variety of shapes and sizes. Some are individual letters,some are simple flat signs,and some are lighted sign boxes. They can be illuminated from within,from behind,or from lights shining on the sign.
Â Blade signsor projecting signs mount perpendicular to the wall of the building. They help pedestrians find the entrance to a business from the sidewalk. They can be lit or not.
Awningsare typically canvas over a frame and are a classy look for any business. They not only promote the business but also provide shelter for customers as they enter the business.Read more on custom signs and banners